Since the inception of Internet marketing there has been one standby tactic that has worked exceptionally well to boost online presence – and that’s banner advertising, especially the 468 x 60 pixel sized graphical banner.

Yes, online banner advertising still remains a foundation of many Internet marketing campaigns as a well-designed banner can motivate users to learn more about a product and introduce a brand’s identity to thousands of consumers.

No longer static billboards, banners now boast both animation and interactivity to engage viewers and extend the impact of every impression. Now in direct competition with rich media, the 468 x 60 pixel banner has remained high on the list of online entrepreneurs.

In order to be successful at banner advertising the question of relevancy must be analyzed. While most existing ad networks do enable advertisers to customize campaigns using a rather basic process of eliminating categories of business where they do not want to appear, very few advertisers actually do so. Some just want maximum exposure at any cost.

Unlike static or mildly animated GIF banner advertisements typically used in the 468 x 60 banner, rich media can enable users to interact with the banner. Some popular rich media ads are created with Flash technology and can generate clicks. Development and maintenance for interactive advertising however is generally more costly and typically out of budget for smaller companies.

While many online marketers are seeing the glamour of interactive advertising, banners remain a useful tool for cost-conscious marketers looking to increase brand awareness. The quality of banners and the understanding of where they will appear are important in any company’s decision to implement them in their advertising campaigns.

WordPress is one of the most SEO-friendly Content Management System (CMS), it will help you gain more traffic and rank better in search engines like Google, Yahoo, MSN, etc.

* Install WordPress Plugins
You can get a lot of free plugins online and they will help a lot in optimizing your blog.

* Optimize permalinks
The default permalink is not SEO-friendly and should be changed right away. For me, the most SEO-friendly would be to use /%postname%/ which will make something like this yoursitename/yourpostname . You can change your permalink by going to Settings >> Permalinks and choose custom structure and input /%postname%/ .

* Optimize page titles
Page titles are the most important in your single page and should be placed between h1 tags. Titles should be short but keyword-rich.

* Remove hyperlink of the Title of your single posts
I saw a lot of blogs that hyperlinks the title of their single posts and this is no longer needed since it will still link on the same page. You can easily edit it at Presentation and edit the single.php file.

* Validate your code
There are a lot of tools online that you can use to validate your code. By validating your code, it will help search engines to crawl your site easier. This requires knowledge in web design to fix these codes so if you can’t do it, you can hire a web developer to do it for you.

* Add Meta Keywords and Description
Always add meta keywords and description to your blogs because it will help the search engines to identify what kind of blog you have. Choose your keywords wisely (means that you choose keywords that are not so competitive but has a good search volume).

* Deep-Linking your posts
Deep-linking is where a post of yours links to another related post of yours. Choose the keywords to hyperlink wisely, choose the one that fits most to the post that you’ll be linking.